Consumer Goods Recruiting by Role

Consumer goods recruiting by role means each search starts from the function. SundryHall covers managerial, senior, and executive-level positions across the consumer goods industry and retail, including brand and product management, sales and category leadership, supply chain and operations, manufacturing and quality, finance, and ecommerce; contact us about any role not shown.

What each function search covers

Our consultants handle searches across commercial, operational, and corporate functions for brands, manufacturers, and retailers, drawing on a deep understanding of the CPG industry and a broad candidate pool. Whether you are building the commercial leadership for a new product launch, replacing a critical leader, or scaling an emerging brand into national distribution, we map the market function by function and present candidates who have already solved the problem in front of you.

Sales and account management

We recruit proven sales leaders, national account directors, and key account directors who support growth strategies across retail channels. These are the people who own the relationships with grocery, mass, club, convenience, and ecommerce buyers, and who are accountable for distribution gains, promotional planning, and revenue targets. We assess candidates on channel fit, the accounts they have personally managed, and their record of turning a listing into sustained velocity.

Marketing and brand

Searches here cover brand management, trade marketing, and digital marketing roles tied directly to brand growth and shifting consumer trends. We place brand managers and marketing directors who can own a P&L, build a positioning that holds up on shelf, and translate consumer insight into innovation pipelines. Trade and shopper marketing hires are evaluated on how effectively they balance promotional spend against margin, while digital and performance marketing candidates are screened on direct-to-consumer and retail media experience.

Supply chain and operations

Our CPG recruitment work places supply chain, logistics, and manufacturing leaders who keep consumer products moving efficiently. Mandates in this area include demand planning, procurement, warehousing and distribution, plant management, and quality and food safety leadership. We look for people who have managed cost, service levels, and capacity through real disruption, and who can work across co-manufacturers and third-party logistics partners without losing control of fill rate or margin.

Category, buying, and merchandising

Our talent network includes category managers, buyers, and merchandising executives across grocery, specialty, and multi-site retail. These roles sit at the intersection of data and negotiation, so we prioritize candidates who are fluent in syndicated data, assortment and space planning, private label development, and supplier negotiation. For retailers, we also recruit the category insight and analytics leaders who support those decisions.

Finance and corporate leadership

We run executive search mandates for chief financial officer and other senior corporate appointments. Alongside the CFO search, this covers controllers, FP&A leaders, and commercial finance partners who understand trade spend, deductions, and gross-to-net reporting, as well as general management, human resources, and legal leadership. Senior appointments are handled confidentially and with structured assessment, because a corporate leadership hire in a consumer goods business shapes strategy for years.

Retail and field leadership

Retail positions we recruit include store, area, and regional management for businesses operating across multiple locations. We also place field sales and merchandising leadership responsible for in-store execution, compliance, and territory performance.